Everybody would like to have their site showing high up on the list of all major
search engine web pages.
There are certain protocols that need to be
observed and carried out in the initial stages of constructing your web site,
so that it can be easily detected by the major search engine providers.
Unless
you methodically and systematically address this issue at the start
of the construction, it will end up a bit like winking at someone in the dark
... "You know exactly what you are doing, but they don't".
The major search engine providers use a series of web crawlers
to interrogate every aspect of your site with particular emphasis on the links
to subsequent pages, subject matter, key-words and links to and from other selected
web sites.
Web crawlers continually search every web site in the
world (new and existing), and makes note of critical information from your site for their future reference.
This information is stored in their digital archives.
When a surfer
wishes to use a search engine to find either a product, a name or a place,
the key-words that they have typed in are crossed-referenced with the information
in the search engines archives.
If this information is suitably matched,
a list of relevent web sites will show on the screen.
Search
engine information has to be considered prior to construction of your web site
for obvious reasons.
There are provisions available from search engine
providers to add your web site to the top of their search lists for a considerable
amount of monthly or yearly fees.
Our CD shows you how
to optimise your pages for the best results, so that the web crawlers can
gather the right information and save you having to spend lots of money to
obtain search engine exposure.
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